bulk sales are once again popular with the French

Pasta, coffee, seeds: the bulk finds colors. Sales are restarting, as in Mélanie Célestin’s grocery store, Mademoiselle Vrac, in Gif-sur-Yvette (Essonne). It records 30% more attendance in January compared to 2022. Evelyne Marguet goes there regularly. “It’s more economical”, she observes. The brand ensures that its prices are competitive, from starches to spices. “It can be up to 30 or 40% cheaper than in the supermarket”assures Mélanie Célestin.

Convince other manufacturers

Another bulk store in Boulogne (Hauts-de-Seine), Day by day, recorded a 10% increase in customers in one year. Customers are particularly attracted by local products. Among the 900 references, there are more and more big brands. Frédéric Dufour, the manager, has two objectives: to appear cheaper than in mass distribution, and to convince other manufacturers.