Budget 2023-2024 | Culture: priority for young audiences and digital content

Nearly 20% of the Quebec budget allocated to culture will go to Télé-Québec, which will receive 101 million over the next five years in order to “reaffirm its role in youth and cultural programming”. The government will also widely promote digital cultural content.


The Minister of Culture and Communications, Mathieu Lacombe, had already expressed his commitment to the next generation and the importance for young people of being introduced to Quebec culture from an early age. With the measures put forward in the new budget tabled on Tuesday, it is moving from words to action.

Out of a total budget of 561 million by 2027-2028, Télé-Québec will receive an envelope of 101 million over the next five years to “propose an original and renewed offer”. The president and director general of Télé-Québec, Marie Collin, said she was happy with the announcement, which comes “after several years of representations”.

Specifically, M.me Collin would like to retain young people aged 9 to 14, by picking them up “where they are”. In particular, she intends to create “short content” on social networks, to tickle them just enough to lead them to longer content.


PHOTO DAVID BOILY, LA PRESSE ARCHIVES

The President and CEO of Télé-Québec, Marie Collin

“What we have to do is create volume,” continues Marie Collin. We have to create a lot of content in which young people will recognize themselves. You can’t bet on a Master keywe will need several Master key for different age groups. To occupy the digital space. »

Mme Collin estimates that the additional $20 million per year will largely go to independent producers, who will create this content.

The government is also encouraging the next generation in music and the performing arts by providing $16.8 million over five years to the Conservatoire de musique et d’art dramatique du Québec. Thanks to this aid, the Conservatory will notably be able to accommodate “1,000 music students per year”, can we read in the budget document.

Green light for digital content

Another government objective is to promote cultural content on digital platforms. Québec will invest $95 million in this sector, in particular to support businesses in the digital creativity sector, ensure an online presence for Québec cultural content and promote culture in foreign markets.

A digital cultural passport will also be made available to young people to put them in direct contact with Quebec’s cultural offerings. A sum of 4.2 million over two years will be invested to enable them to have access to “cultural goods and services” at a minimum cost.

Aid to the media sector is also planned; we are talking about 13.3 million over the next five years.

Quebec is also giving a boost to the book industry, “which is facing a 30% increase in its production costs,” reads the budget plan. Publishers will receive a 35% tax credit (up from 7%) and will be able to deduct 65% of their labor expenses “for digital preparation and publishing costs” .

In total, we are talking about aid of 5.5 million over five years intended for approximately 90 publishing houses.

Finally, the promotion and enhancement of the French language are also among the priorities of the government, which intends to invest 88 million, increasing the total budget reserved for culture and the French language to 649 million.

The end of COVID-19 aid?

Tuesday evening, the living arts community was still dissecting Eric Girard’s budget and multiplying calls to find out more concretely how the government was going to continue to support it.

One thing is certain, the ticketing assistance put in place in the fall of 2020 to compensate for the loss of revenue due to Public Health directives during the pandemic (by reimbursing up to 75% of ticketing revenue) will be phased out. over a period of three years, according to our information.

“The government is more in transition mode than in recovery mode,” notes David Laferrière, general manager of Théâtre Gilles-Vigneault and president of RIDEAU, which brings together 350 performance halls in Quebec. “Honestly, we don’t know exactly how the government will support us. »


PHOTO MARTIN CHAMBERLAND, ARCHIVES LA PRESSE

The president of RIDEAU, David Laferrière

A briefing with the performing arts sector is scheduled for Wednesday with the cabinet of the Ministry of Culture and Communications precisely to take stock of the various measures concerning them.

“It is certain that we, what we have been asking for for a long time, is more predictability, continues David Laferrière. For example, we would have liked the amounts granted by the Department last year to alleviate the labor shortage to be renewed, which does not seem to be the case. »

For his part, Patrick Kearney, artistic director of the Santa Teresa festival and president of the Grouping of independent regional artistic festivals (REFRAIN), said he was happy to know that the Festival / Event program of the Ministry of Tourism was going to be renewed – we are talking about 30 million per year for the next three years.

On the other hand, he said he was worried about seeing federal aid dry up, Canadian Heritage having let it be understood that it would put an end to its aid programs for the past three years. We will know more when the federal budget is tabled on March 28.

Finally, there is no mention of the Blue Spaces project, these cultural places that must be set up in heritage buildings in all the administrative regions of Quebec.

The initial sum that the government was to invest for the 18 projects was 259 million, but a survey by the daily The sun revealed that $153 million would be needed to develop just four of these places. It is therefore expected that the budget devoted to Blue Spaces will be revised upwards.

Finally, the government has announced that the role of the Cultural Business Development Corporation (SODEC) will be increased. A sum of 200 million will be paid to him to play his new role. A detailed announcement from Minister Lacombe will be made shortly.


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