Usually, the models parade with clothes on the catwalks of Fashion Week. Coperni decided otherwise. During the presentation of its spring/summer 2023 collection on September 30, 2022, the brand’s artistic directors, Sébastien Meyer and Arnaud Vaillant, made a tailor-made dress for Bella Hadid… live! Arriving simply wearing a white thong, Gigi Hadid’s sister stepped onto the podium, hiding her chest with her arm.
Once on the scene, three men proceeded to spray her with a powdery white spray covering her body. After a few moments, the strange substance froze on the model’s form before transforming into a sexy, minimalist off-the-shoulder dress with a split leg. A performance already considered the most outstanding of this Paris Fashion Week and which will remain etched in the history of fashion.