Published
Article written by
/2021/12/14/61b8b98e077d1_france-2.png)
Despite the increase in many products and in particular the price of wheat, some bakeries choose to maintain the price of their baguette at 1 euro.
A baguette at 1 euro and for three baguettes purchased, the third is free for the network of Ange bakeries. An offer that continues despite the rise in prices. To cope, the leaders are cutting back on packaging prices, sacrificing part of their margin, but above all, they negotiated fixed prices for flour just before the increase.
In Finistère, a baker is paying more and more for his flour, but to counter this increase, he has decided to remove the packaging around the bread. “If we do the math, at the level of the somersault the paper is in fact equivalent to the increase in this price of flour”, explains Jean-Baptiste Abgrall, baker. A novelty well received by customers. But this fight against the rise in prices could no longer be enough if the increase were to continue.
team of the week
-
Editor-in-chief
Thomas Horeau
-
Deputy editor-in-chief
Régis Poullain and Margaux Manière
-
Editor
Anne-Laure Cailler and Paul mescus
-
Joker
–
The weekend team
-
Editor-in-chief
Franck Genauzeau
-
Deputy editor-in-chief
Irène Benefice, Willy Gouville and Jean-François Monier
-
Editor
Jean Louis Gaudin
-
Joker
–
see all news
all the news in video
Receive the essentials of our news with our newsletter
Newsletter subscription
France Télévisions uses your email address to send you newsletters.
items On the same topic
Seen from Europe
Franceinfo selects daily content from European public audiovisual media, members of Eurovision. These contents are published in English or French.