(New York) Amazon Group announced on Saturday that the big-budget series The Lord of the Rings: The Rings of Powerbased on the works of JRR Tolkien, on Friday achieved the best launch in the history of its streaming platform, Prime Video, with 25 million viewers.
Posted at 6:20 p.m.
With this flagship production, Prime Video intends to challenge HBO and its prequel to the cult series Game of Thrones, House of the Dragon, which began airing on August 21. HBO also assured that it was its best launch, with nearly 10 million viewers in the United States alone.
” The Lord of the Rings: The Rings of Power attracted more than 25 million viewers worldwide on its first day (Friday), breaking all previous records, marking the biggest premiere in the history of Prime Video, “said in its press release the Amazon group, which aired the first two episodes.
“In a way, it makes sense that it’s Tolkien’s stories, which are among the most popular of all time and which many consider the true origin of the genre, lead us to this proud moment.” is congratulated Jennifer Salke, the head of Amazon Studios.
The series, which will air until October 14, is crucial for Amazon, which wants to exist in the ultra-competitive landscape of streaming platforms, where Netflix, Disney + and HBO Max are already fighting a tough battle.
The Rings of Power takes place during Tolkien’s “Second Age”, in Middle-earth, thousands of years before the events of Hobbit and Lord of the RingsTolkien’s cult trilogy which has already been adapted for the cinema.
Amazon paid $250 million to buy the rights, and some $465 million was spent on the first season alone. The group having committed to five seasons, the final sum should far exceed one billion.