Beaten by Lula in the last elections, the former head of state was declared ineligible for eight years. But his “memory” is maintained via an online store, launched by his son. It is possible to buy mugs, notebooks, and even “Bolsonaro party decorations”.
All smiles, with a white cowboy hat… Jair Bolsonaro’s face can be found on notebooks, mugs and calendars. And even, for a few days, decorations for cakes and little pointed paper hats to celebrate with the effigy of the former president of Brazil. This far-right “party kit”, in the colors of Brazil, yellow, green, costs around thirty euros.
>> Brazil: Former President Jair Bolsonaro sentenced to eight years of ineligibility for disinformation
It was his son, Eduardo, who launched an online store in February, a few months after his father’s defeat. Jair Bolsonaro participates and supports this initiative: the approach is obviously political. The calendar, for example, is not just a succession of photos of the ex-president.
“Remember the good work of Bolsonaro”
The idea is to “remember the good work of Bolsonaro”, “de look back on the great moments of his mandate”, car he is”he who knows the past can better see the future”, thus defending the merchant site. For some supporters of Jair Bolsonaro, quoted by the correspondent in Rio du Guardianthese patriotic decorations are perfect for detecting and scaring away “infiltrated leftists”. The Brazilian newspaper Estadao also note that the slogan, noted on all these products, has an air of revenge: “Our dream is more alive than ever”.
And yet, Jair Bolsonaro is ineligible for eight years, for “abuse of political power” And “disinformation” : he said that the electronic voting system in Brazil was not reliable. Removed from the front of the Brazilian political scene, this site is a way of putting his popularity at the service of his party. Because if he is on the sidelines for the moment, the right and the extreme right are looking for a leader. And the name of his wife, Michelle Bolsonaro, is already circulating for a ticket for the vice-presidency in 2026. Very invested in the last campaign, charismatic woman, Michelle Bolsonaro, who shares the ideas of her husband, has the support of the very powerful Brazilian Evangelical Church.