after OpenAI and its GPT-4o, Google also presents its new features

After the presentation of the new version of ChatGPT on Monday, Google in turn presents new search tools with the help of artificial intelligence.

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Google CEO Sundar Pichai at the opening of the Google I/O conference, May 14, 2024. (CHRISTOPH DERNBACH / DPA)

The giants of artificial intelligence answer each other blow for blow. After the presentation on Monday May 13 of GPT-4o, the new version of ChatGPT, by OpenAI, Google unveiled its new projects on Tuesday May 14. It was during the opening of Google I/O, its big annual conference. Obviously, there has been a lot of talk about artificial intelligence and a lot of it has revolved around new ways of searching for information.

The most impressive demonstration was of a person filming a room on their phone and asking: “TDidn’t you see my glasses?” The application responds: “Si, on the table near a red apple”. Indeed, they were indeed on the table.

The goal is to be able to ask questions about anything that will pass in front of the phone camera. For example, “What is this little thing for?” by circling it with his finger on the image. A simpler and more natural way to search for information.

Everyone hopes to create this ultimate assistant, who could see the world as we do and answer our questions as a human being would. At OpenAI, this is the new ChatGPT-4o. At Google, it’s called Project Astra. It’s a project, because it’s still research, unlike GPT-4o which should arrive in the coming weeks.

Some elements will still soon be available in Google products, for example, searching by recording a video. For example, if the washing machine is broken and a lot of lights are flashing, simply film the scene and ask: “QWhat do these lights mean?”. It will interpret the video and retrieve corresponding information from forums, blogs and websites. Here too, it will be easier to show your problem rather than trying to describe it with keywords.

This new feature should arrive in the coming weeks on the Google Lens application, which already allows you to do searches using photos. The battle is now on. Google and OpenAI were the first to fire. We are now awaiting Microsoft’s response, which will take place during the Microsoft Build event, from May 21 to 23, and that of Apple, in June.


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