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Consumption: Advent calendars are diversifying
Before December, it’s time to buy your Advent calendar. Many brands have set out to conquer a wider audience. Teenagers and adults now have theirs, with very surprising offers and skyrocketing prices. – (France 2)
Before December, it’s time to buy your Advent calendar. Many brands have set out to conquer a wider audience. Teenagers and adults now have theirs, with very surprising offers and skyrocketing prices.
An Advent calendar to taste a different honey every day, another filled with artisanal sausages or French cheeses. And to accompany it all, a wine calendar. The producers have boundless imagination to sell their specialties in pretty 24-box boxes. In supermarkets, the Advent calendar is at the top of the gondola under the Christmas trees. Those with chocolates remain by far the best-selling.
Hooks and cosmetics
It’s not just manufacturers or supermarkets that sell them. In an independent fishing store, 7 out of 10 employees work full time on the advent calendar. Aurélien Gonel was the first to have the idea of selling hooks and artificial bait. He sold them for 470,000 euros shipped to France and Europe.
In the cosmetics industry, sales figures are kept secret. Most brands have gotten into it. “It creates attachment to the brand. With this type of object, we go to this brand for 25 days. (…) It’s a very good marketing operation”, explains Bénédicte Fabien, marketing and brand strategy consultant. The major French luxury brands have in turn succumbed. For treatments based on royal jelly and honey, you have to pay 620 euros, far from the little chocolates.
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