Published
Video length: 2 min.
12-17 year olds have become new customers for banks with the provision of bank card offers. The issue for parents is monitoring these accounts to avoid unpleasant surprises.
At 13 years old, this young man doesn’t need anyone to buy a takeaway pizza. He ownsIt is in fact a payment card for teenagers which allows them to be more independent. Quite relative autonomy: at home, his mother watches over the grain. With every purchase, she receives imimmediately a notification on his phone. This mother also uses the application to give her son missions: a few euros for an hour of cleaning. The teenagerEast caught in the game.
Banks are getting in on this trend
Behind this two-euro-per-month card, there is no bank but a company well-versed in adolescent codes. His credo : tailor-made for teenagers but also for parents. Even the design of the cards is finely tuned to appeal to young people. Between ten and eighteen years old, Almost four out of ten already have a bank card. A market where banks have also rushed in, each with its own offer. Their bet? That these adolescents, seducedts from a young age, remain customers once adults.