Adidas becomes the equipment supplier of the XV of France from 2024

First feat of arms for Florian Grill. The day after his election as head of the French Rugby Federation, the leader announced at a press conference on Thursday, June 15, that the German firm Adidas will become the equipment supplier of the XV of France for four years after the Paris Olympics. 2024. The brand with the three stripes, which will therefore replace Le Coq sportif, has already been a supplier to the Blues, the last time during the period 2012-2018.

“Today we have validated an important partnership: Adidas has been selected as the equipment partner of the French teams for a period of four years”said the new president of the FFR. serge simon [le vice-président sortant de la FFR] presented the ‘Partners Project’ to us, mentioning the possibility of marketing other spaces on the back of the shirt and on the shorts, a bit like other nations do. We believe there is additional revenue potential.”he added at the end of the FFR steering committee.