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Football: Kylian Mbappé, more than a player: a real “brand”, explains Vincent Chaudel
Football: Kylian Mbappé, more than a player: a real “brand”, explains Vincent Chaudel
(franceinfo)
Vincent Chaudel, co-founder of the Sport Business Observatory, was the guest of 19/20 info on May 11. Following the announcement of Kylian Mbappé’s departure from PSG, he explains how the player is a “brand” in his own right.
The announcement had been anticipated for a long time: after 7 seasons at PSG, Kylian Mbappé announced his departure from the club in a video message published on Friday May 10. Specialist in football economics, Vincent Chaudel was on the 19/20 info set to react to the news. According to him, beyond being an excellent player, Kylian Mbappé constitutes a real “brand” and an important marketing asset.
Beyond the athlete, an economic asset for PSG
For Vincent Chaudel, Kylian Mbappé’s move to PSG contributed to the club’s marketing and economic growth. He explains : “A player today is not paid just to train and play matches […] but it is also to develop the relationship with sponsors, the relationship with the public.” He adds : “Mbappé’s presence within PSG for the last seven years corresponds to a period where PSG went from 800 million in value to 4.2 billion.”
