GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats that can be used across streamers (Brian Steinberg/Variety)

January 4, 2024

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Brian Steinberg / Variety:

GroupM forms a consortium with Disney, Roku, NBCU, YouTube, and others to push for standardized measurements and ad formats that can be used across streamers — One of the nation’s biggest investors of ad dollars wants to push big large streamers to work together when it comes to commercials.

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