Created more than 20 years ago, Meetic remains, despite the competition, a reference in France for dating sites. While continuing to reinvent itself and target a wider audience.
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The story of Meetic began in 2001 when a group of friends, during a singles’ dinner, thought about using this new means of the Internet to facilitate meetings. “Very quickly it became a real success in France”, explains Matthieu Jacquier, Managing Director for Europe at Meetic.
In more than 20 years, 30 million people have met on Meetic, and the brand, via the site or app, is now present in 21 European countries.
Target 30-50 year olds
Meetic’s target, as in its beginnings, remains 30-50 year olds. A higher age than competitors like Tinder. Meetic’s “typical user” in 2023 is “very representative of French society. No more rural people than urban people. It is also parity in number between women and men”, explains Matthieu Jacquier.
In recent years, Meetic has also organized “real” events. “It is not contradictory to the original spirit, believes Meetic’s Europe general manager. It’s another way to meet.” Meetic is also reinventing itself with dedicated sites. The latest: a site for those over 50, and another for single parents.
