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3 mins
Counterfeits: how are scams foiled?
Counterfeits: how are scams foiled? – (FRANCEINFO)
Specialized companies have the mission of detecting truth from falsehood, which is less and less obvious.
Counterfeits are penetrating the fashion market in an increasingly imperceptible manner. Many scams have been spotted on the luxury second-hand market. Beverly Sonego, CEO of the luxury goods consignment store Monogram Paris, must discern the real from the fake. She learned to recognize the small details that differentiate an original piece from a counterfeit. But, sometimes, due to the increasingly meticulous work of counterfeiters, it remains difficult to ensure the authenticity of certain models, explains the young CEO.
More than a million ads removed
Most counterfeits are now sold on the internet. The Ebrand France company works for 500 luxury brands. Its role: remove all suspicious ads from the Internet. “We don’t even need to look if the bag is fake, we know the ad is fake. And at that point, we delete the ad.”details Pierre Berecz, president of the company. Last year, Ebrand removed more than a million ads, the president assures.
