(New York) The American toy manufacturer Hasbro announced Thursday the reduction of about 1,000 jobs, or 15% of its workforce, in 2023, after sales were lower than expected during the holiday season.
While certain activities such as the Magic card publishing house or figurines held up well, other products such as board games “did not perform as well as expected in the fourth quarter against the backdrop of a difficult environment for consumers during the holidays,” the company’s chief executive, Chris Cocks, said in a statement.
The group will unveil its fourth quarter results on February 16 but already estimates that, according to preliminary data, its turnover for the period will be down 17% compared to 2021, to reach $ 1.68 billion. .
Over the whole of 2022, its turnover should have fallen by 9%.
The action lost 7.5% in electronic trading following the official session on Wall Street.
Hasbro had already indicated in October its intention to save between 250 and 300 million dollars per year by the end of 2025.
Many U.S. groups, especially those that enjoyed a boost in business during the pandemic, are now making layoff plans due to lower demand for their products.
The unemployment rate remained despite everything in December at a very low level in the United States, posting there at 3.5%.