The invention of cinema, we owe it to the French: Louis and Auguste LUMIERE. In 1896, they were in Epernay at the Moët & Chandon house for the filming of what will remain as the very first film devoted to champagne. The MERCIER house calls on the LUMIERE brothers to produce an advertising film which will be screened during the Universal Exhibition in Paris in 1900 in front of millions of spectators. A year later, Mercier champagne will be the first presented in a mainstream film “Bluebeard” by the brilliant director and inventor Georges Méliès At that time, cinema was silent but champagne was one of the actors. Bottles appear in films by Charlie Chaplin and Alfred Hitchcock as prohibition hits in the United States.
French cinema in turn shows bottles of champagne. Jean Gabin often drinks it on screen and he won’t be the only one. In the 80s and 90s, the big houses invited themselves into blockbuster films in the United States. Moet and Chandon in the opening scene of Indiana Jones and the Temple of Doom. The same house returns in 1993 in Jurassic Park. Champagne became a partner of 007 from the 1st film of the saga in 1962 “James Bond against Doctor No” with a Dom Perignon from 1955. Six houses will be represented in the adventures of the secret agent, in particular Bollinger since 1973 with Roger Moore in “Live and Let Die”.
All cinematic styles feature champagne, from westerns to comedies…including musicals and superhero movies. Superman declares his love for Lois Lane with PIPER-HEIDSIECK.