Bowers & Wilkins is launching two new True Wireless Stereo earbuds in 2024: the affordable Pi6 and the premium Pi8, priced at 400 euros. The Pi8 aims to offer outstanding audio quality, building on the brand’s reputation for high-end speakers. Both models feature modern designs, robust sound profiles, and a focus on user experience, although some usability concerns persist. The Pi8 includes advanced noise cancellation, customizable sound settings, and is available in multiple colors, making it a strong contender in the high-end earbud market.
Bowers & Wilkins Introduces the Pi6 and Pi8: A New Era of TWS Earbuds
In 2024, Bowers & Wilkins (B&W) is set to refresh its True Wireless Stereo (TWS) lineup by introducing two exciting new models: the accessible Pi6 and the premium Pi8. Priced at 400 euros, the Pi8 aims to deliver an exceptional audio experience that stands out in a competitive market. But does it come equipped with features that live up to its lofty price tag? Let’s delve into the details.
Renowned for its high-end speakers, Bowers & Wilkins has expanded into the realm of Bluetooth headphones and TWS earbuds. The brand’s initial venture into this category began in 2021 with the launch of the Pi5 and Pi7. B&W’s mission is clear: to replicate the distinct sound signature of their acclaimed speakers in a compact form factor.
Fast forward two years, and B&W has unveiled “S2” versions of these models, which garnered praise for sound quality but faced some criticism regarding user interaction. Now, in the fall of 2024, the company has completely revamped its offerings with the Pi6 and Pi8. While the promise of superior sound remains, B&W aims to catch up to industry competitors, particularly with the Pi8. Did they succeed? Let’s find out.
Pricing and Availability
The Pi8 comes with a suggested retail price of 399 euros, aligning with the previous Pi7 S2 model, without any inflation on B&W’s premium earbuds. In contrast, the Pi6 is priced at 249 euros, where it faces stiff competition.
It’s rare to see earbuds priced above 300 euros. The Pi8 competes with notable models such as Sony’s WF-1000XM5 at 320 euros, Bose’s QC Ultra at 350 euros, Devialet’s Gemini II at 399 euros, and Technics’ EAH-AZ100 at 299 euros. B&W firmly positions itself at the pinnacle of the earbud market.
As of the publication of this article, both the Pi8 and Pi6 have been available in France for several months and can be purchased from various retailers, including Amazon, Boulanger, and Darty. They are offered in four stylish colors: black, white, blue (the editorial team’s favorite), and green/gold.
Inside the box, you’ll find the earbuds nestled in their charging case, a USB-C to USB-C charging cable, a USB-C to 3.5mm jack cable for future discussion, and three pairs of additional ear tips for a customized fit.
Design and Usability
Let’s kick off this review by examining the design. The earbuds sport a modern, neo-industrial aesthetic that feels less bold than the Pi7 S2. The outer shell is rectangular with rounded corners, housing the battery, Snapdragon Sound processor, dual microphones for calls and active noise cancellation, along with charging connectors. A proximity sensor is conveniently located between these connectors.
The design also includes a 12mm diameter carbon fiber cone transducer powered by a high-definition digital amplifier, providing rich audio output. A third microphone enhances active noise cancellation performance.
Each earbud features a touch-sensitive control surface that is both responsive and precise. The default settings allow users to manage music playback, answer calls, activate noise cancellation, and access voice assistants. However, customization options are limited, which may disappoint some users.
Constructed with a polycarbonate shell, the Pi8 earbuds are IP54 rated for dust, rain, and sweat resistance, weighing in at 7 grams each. This weight is slightly more than many competitors, which typically weigh around 6 grams, but it is hardly noticeable during use.
While the Pi8 are less bulky than Bose’s QC Ultra, they still appear larger than Apple’s AirPods. Nevertheless, they fit comfortably in the ear, thanks to a silicone reinforcement that provides adequate support during static or casual activities. However, they may not remain secure during more vigorous exercises. A more robust ear fitting design, akin to Bose’s, would have been beneficial.
The ear tips are designed for passive isolation, but they come with two notable issues. First, the material lacks flexibility, contributing to an insecure fit during physical activity. Second, the attachment system is not sufficiently secure, leading to tips occasionally detaching from the earbuds, which can be frustrating when trying to retrieve them from the ear canal.
The Pi8 is accompanied by a stylish charging case, which features smooth, rounded lines and a lid that opens with balanced magnetic strength. It has a USB-C port and two notification LEDs on the exterior. Inside, the case provides magnetic slots for the earbuds, ensuring they stay in place securely.
Immerse Yourself in Sound
Now, let’s dive into the audio experience, which is undoubtedly the highlight of the Pi8, much like the Pi7 S2. If there’s one compelling reason to invest in these earbuds, it’s their distinctive audio signature. Rather than overly emphasizing bass, B&W has opted for a natural, balanced sound that preserves the integrity of all frequencies.
The Pi8 can create an immersive listening experience without sacrificing detail in higher frequencies, though a slight hiss may be noticeable. Vocals are reproduced clearly, making them enjoyable for various types of audio. For those who prefer a tailored sound experience, the companion app includes a five-band equalizer for customization.
Volume levels are satisfactory, allowing for a comfortable listening experience without the need to crank up the volume excessively. Notably, the earbuds default to 50% volume every time they connect to a smartphone, which is a welcome feature to avoid sudden loudness.
Active noise cancellation is a feature of the Pi8, operating in an adaptive mode. However, B&W’s approach differs from competitors like Bose, focusing on reducing rather than completely eliminating ambient noise. This design choice allows users to stay aware of their surroundings, making the Pi8 suitable for street use without compromising safety. While this may not be ideal for extremely noisy environments, it appeals to users who prefer not to feel completely isolated.
Audio calls performed well for both the user and their conversation partner, thanks in part to the Snapdragon Sound processor, which supports Qualcomm’s aptX technology in various forms, including aptX HD, aptX Adaptive, and aptX Lossless.