“Shameful”, “As if the RATP were becoming a sponsor of OM”… Anger in Marseille after the partnership between PSG and Pernot-Ricard

PSG has announced its partnership with the Pernod-Ricard group, owner of the famous brand of aniseed-flavored alcoholic beverage, manufactured in Marseille. Enough to revolt OM supporters, who are calling for a boycott of the brand.

In a joint press release, PSG and Pernod-Ricard announced their partnership on Monday, September 2 four years old “which will begin in the 2024-2025 season and will cover PSG’s professional teams”. “This new global partnership is the first of its kind for Pernod-Ricard, which will showcase the Group’s entire premium brand catalogue.” of wines and spirits, we can read in the press release. It becomes the partner of the women’s and men’s football teams, and supplier of the handball teams.

But this announcement has unleashed the anger of OM supporters, the historic enemy of the Parisian club. The Pernod-Ricard group markets pastis, a yellow drink emblematic of the city of Marseille, one of whose factories is located in the Phocaean city. Enough to put the The Marseillais are in a state of dismay, unforgiving of the yellow and blue brand.

“I just poured the last drop I had left into the sink.”wrote an Internet user, clearly upset by this announcement. “So I’ll have a rum.”he continues.

“It’s a bit like RATP becoming a sponsor of OM”jokes another, who announces that he will now buy his pastis from one of the competitors, Casanis. On X, the hashtag #boycottPernodRicard went viral in a few hours. “It starts with Casanis […] and for the big nights Henri Bardouin”threatens an Internet user.

Some have even been inspired to create montages. Here, a fake advertisement for Pastis, with the title “Ici c’est Paris”, a slogan used by Parisian supporters. Pastis 51 is even replaced by Pastis 75, the department number of Paris. A publication that has since been deleted.

Although Pernod-Ricard has become PSG’s sponsor, it has already been supplying the club with hospitality for over ten years, as the group points out in its press release.