Young women, salary transparency and TikTok

Jessica Rosales, 29, is a pay transparency practitioner. For many people, talking about their salary is “taboo, almost a secret,” she says. But not for her or her TikTok followers.




A housekeeper at a Michigan hospital, Mme Rosales posts videos about her life, including her personal finances. At the end of each month, she logs onto TikTok and tracks where each dollar of her paycheck went: credit cards, groceries, mortgage, electricity, etc. She does this on camera, on a pretty budget spreadsheet of her own.

Mme Rosales is part of a recent trend of workers – many young women, in fact – breaking the taboo of salary.

Their “payday” videos are accessible and detailed, breaking down their weekly budget down to the dollar.


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