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Video length: 4 min
Health: new sodas hunt for sugar
Health: New sodas are hunting down sugar
(France 2)
New emerging soda brands are trying to differentiate themselves by offering healthier, less sugary products. Competition is forcing industry giants to review their recipes.
With their characteristic tastes, bubbles and attractive colours, sodas are among the most consumed drinks, but they have a bad reputation. Too sweet, too unnatural… Reducing the sugar content in their bottle has become their number one challenge. Particularly in the face of competition from small emerging brands. A year ago, one of the leaders in organic products in France launched a new range of sparkling drinks. The trendy product attracts health-conscious customers. For the brand, there is no question of letting this market pass them by. “We felt that there was a real expectation from consumers for more naturalness, while maintaining deliciousness and taste”explains Diane Cianfarini, Léa Nature beverage product manager.
In these bottles, natural ingredients and a promise: a maximum of fruit. For their part, the historic soda giants are accused of harming public health. They are capped at 12% fruit and contain a lot of sugar. Finding the right dosage of sugar is the crux of the matter for sodas. Because sugar intensifies the taste. Faced with emerging brands, the soda giants have not said their last word and are constantly reworking their recipes.
