During your last purchases, you have surely noticed the increase in sale prices on most products. But have you paid attention to the weight of your goods, which have fallen? This is all due to a deceptive marketing practice known as “Shrinkflation”.
What is shrinkflation?
There shrinkflation is a deceptive commercial technique by which manufacturers reduce the weight or quantity of a product, without lowering the price, or even increasing it. Practiced for decades, experts highlight its increasing democratization in supermarkets. The reason ? Inflation, which has reached record figures since the Covid-19 crisis and which is pushing manufacturers to pass on increases in the prices of raw materials to consumers.
Although this business practice is legal and generally common, it is still insidious. Indeed, if consumers notice an increase in prices, few notice a reduction in net weight. So, how can you avoid falling into the trap? Answers!
Did you know ? A bill will be presented at the beginning of October by the Government to the Assembly. It will aim to inform consumers and force manufacturers to demonstrate transparency.
How can I quickly identify this practice?
Here are some tips to help you spot this practice on the shelves:
During your next shopping trip, keep an eye on the weight and price of the products you buy. Do unit prices vary from month to month? Do you notice a difference in price/kilo? Is the net weight the same as last time? So many questions that can help you during this period of shrinkflation.
- Go to a supermarket keen to denounce these practices
Carrefour and Intermarché are tackling shrinkflation. How ? By attaching a label indicating shrinkflation practices on the shelves.
- Buy in bulk or in bulk
Buying products in bulk is a good way to combat shrinkflation. Indeed, when you buy in bulk, you often pay less per unit. However, be sure to buy according to your needs, to avoid food waste.
Good to know : watch out for family formats! These may indeed be misleading packaging techniques, diverting your attention and encouraging you to buy in bulk, for more money.
To avoid falling into labeling or packaging traps, bulk is the best solution. At least you know how much you are buying, and at what price!
- Prefer supermarket products
Supermarket brand products are generally less expensive and less affected by this type of practice. For equal quality, these products will allow you to save money. Try to find the alternative that suits you best!
- Identify brands and types of products
It is also very important to identify the brands and types of products affected by this practice. In 2022, the NGO Foodwatch listed the products affected by shrinkflation: Salvetat, Lindt, Teisseire and Kiri… Many everyday products are affected by this price increase.
Good to know : do not hesitate to consult the sites of consumer defense associations, which list these dishonest practices.
- Search for deals and discounts
If there are no alternatives or you have no choice but to take these products, look for other ways to save. You can subscribe to newsletters from your favorite brands, use mobile applications and digital coupons, but also follow supermarkets on social networks or even apply for a loyalty card.
LR