Contrary to popular belief, maintaining your blonde color is not necessarily a headache. All you need is to be armed with the right care and therefore to carry out the right routine, adapted to your needs, your color and your hair type. If you’ve recently bet on a new blonde color, don’t forget that purple shampoo is a must in your routine to neutralize the ugly yellow highlights that appear over time, when the dye runs out. Also, it is different from the blue shampoo which neutralizes the unwanted orange reflections. Here is our selection of treatments to test urgently:
• The most fashionable treatments of the moment for a pro look at home
The Olaplex brand was born in the United States 8 years ago. A team of researchers and hairdressers have developed a molecule capable of fortifying the fiber and regenerating the hair bonds and thus protecting against any damage caused by discoloration. Results: even after a chemical treatment, the hair remained hydrated, healthy and shiny. Today, the brand is at the origin of a billion hashtags on TikTok as it is so popular… and all the hairdressers praise its merits. At the heart of the range: a shampoo for blondes that cleanses, tones and nourishes while keeping hair hydrated from root to tip. This concentrated shampoo forms a rich lather to neutralize brassiness and enhance shine after just one use. It’s suitable for all blonde, lightened and gray hair – natural or stylist-created, from root to tip or balayage – this non-drying formula can be incorporated into any hair maintenance routine.
Toning blonde shampoo N°4P – OLAPLEX – €29.90
• The must have in all categories
Leader on the professional care market for years, the brand known for its famous “Treatment” care which saves and revives the hair, has just launched a new care for blond hair, capable of neutralizing the unwanted copper reflections of highlighted hair. .. thanks to its purple pigments. At the heart of the formula: Moroccanoil ArganID technology that deeply repairs the hair and locks in color, a blend of amino acids that improves color hold and shine by detangling and violent pigments neutralize false reflections to keep the natural effect of coloring. Results: 100% of people surveyed found their hair softer and 92% said the shampoo and conditioner combo adds shine to dull locks.
Purple Blonde Shampoo – MORROCANOIL – 28€
Purple Blonde Conditioner – MORROCANOIL – 25€
• A divine vegan sleeping mask
If bleached, your hair is now blonde… but very dry. Here is an intense mask perfect for gently nourishing your hair and scalp overnight. This shine-revealing mask restores soft, frizz-free and healthy-looking hair. Its formula is enriched with an oat lipid complex that helps strengthen the scalp’s natural protective barrier to lock in moisture and hyaluronic acid that helps smooth and hydrate hair for a soft, silky finish. It also contains tung oil and rapeseed oil which help to control frizz and fight against the harmful effects of heat and a mixture of green tea extract and fruit acids which smooth the hair. hair cuticles and reveals strands that are shiny and full of shine. Like all Glow Georgous brand products, this mask is vegan, gluten-free and formulated without parabens, sulfates, silicones, phthalates or mineral oil.
Night mask – GROW GEORGOUS – 30€
• A triple action vegan range to revive blond hair
Known worldwide for its professional quality vegan care, the Aveda brand has just released a new duo of care specially designed to revive blonde hair after coloring.
On the menu: a sulphate-free purple shampoo that foams little to maximize the action of purple pigments and gently cleanse the hair without washing out. Violet pigments revive the blonde and gently neutralize yellow reflections thanks to the formula with 97% natural ingredients. Add to that a silicone-free purple conditioner that instantly revitalizes and detangles, while bringing softness and suppleness to the hair. Infused with light and nourishing oils, this treatment restores softness to hair damaged by coloring and instantly restores the hair fiber.
Blonde-reviving violet shampoo – AVEDA – 33€
Blonde-enhancing violet conditioner – AVEDA – 32€
• Warm anti-glare purple drops to add to shampoo
If the hair has different needs, they still have a common need: to take care of the skin of the scalp, an essential element for beautiful hair. Leader in the haircare market for years, the Revlon brand recently launched “Restart”, a dual action range: respecting the microbiome of the scalp and its natural environment of microorganisms and targeting the specific needs of the hair with high-tech ingredients. And in this range, an innovation that we love the famous Violet Drops warm anti-reflective. As the name suggests, it is a purple pigmented solution that neutralizes yellow undertones and enhances color. The advantage is that they can be poured into any product to be rinsed out, namely shampoos and conditioners.
Warm anti-reflective Violet drops – REVLON – 20€
• A tested and approved organic anti-yellowing treatment
Formulated on a cleansing base of extra gentle vegetable origin, this organic shampoo signed Coslys has a direct impact on the yellowing of the hair. White and silver hair are depleted in melanin and amino acids. Consequently, they are weakened and therefore more susceptible to aggression. This Coslys organic shampoo restores shine to silver hair and prevents yellowing thanks to natural active ingredients. It is enriched with centaury extract, known for its refreshing and calming properties, and baobab extract which nourishes the hair from root to tip, while leaving it stronger and softer. The formula has been tested and approved since 100% of testers find that the shampoo: restores shine to silver highlights, prevents yellowing and is suitable for gray and white hair.
Anti-yellowing shampoo – COSLYS – 13,17€
• A dry shampoo designed for blondes
A dry shampoo specially designed for blondes? You dreamed of it, Eugène Perma did it! The brand that offers professional quality care has developed a dry shampoo for those with blond to light brown hair, capable of giving the hair a fresh look in a few minutes!A vegan care, without surfactants sulfated and made in France.
Blonde dry shampoo – EUGENE PERMA – €26.99
• A shampoo that prolongs color hold
Effective treatments at low prices… it’s time to (re)discover the OGX brand! Known for its Argan range which is all the rage since it repairs intensely, the brand also offers an anti-yellowing violet shampoo which effectively cleanses the scalp, perfectly washes the hair and restores its natural beauty. In addition to intensely moisturizing, it prolongs color hold on the hair, and neutralizes the yellowish reflections of the hair.
Blonde Enhance+ Purple Toning Anti-Yellow Purple Shampoo – OGX – 9,20€
• A solid shampoo dedicated to blondes
Cosmo Naturel is one of the brands developed by the Gravier laboratory. For 45 years, it has provided consumers with certified organic preservative-free products such as solid shower gels, solid deodorants and even solid toothpaste. She thus thinks of lovers of solids with blond hair with this balance shampoo capable of bringing shine and radiance thanks to its carefully selected ingredients. In addition to its ingredients of natural origin, this product made in France is formulated from fragrances of natural origin. It is certified by Cosmos Organic and packaged with fully recyclable cardboard.
Solid shampoo for blond hair chamomile – COSMONATUREL – 6,05€
Elizabeth Sall