Have we finally found the ambassador who will open up the market for cool young people? One thing is certain, the Swiss brand is doing a good job by adorning Zendaya with its clothes and sports shoes.
The announced collaboration should last several years and focus on “movement and storytelling”. A first video, created by director C Prinz, was posted online, showing the actress on a running track, surrounded by dancers. The choreography must illustrate being together, moving, learning, dreaming… together.
Zendaya, often seen in Converse, apparently already wore the On brand before being approached. “It’s no secret that I’ve been a fan of On for a long time. I wear them all the time on film sets, when I travel, when I rehearse or when I walk with my dog.
This partnership comes full circle,” she declares about her new role as ambassador for the young brand born in 2010. We can expect to see pieces appear that bear the touch of the young fashionista. In the meantime, we can find his suggestions on the site.
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