This text is part of the special book Plaisirs
There are a variety of products, care and treatments for women on our market. But how many of them support them throughout their lives, from their first period to menopause? This is the mission that a Wendat entrepreneur gave herself by creating Yawinonh, which draws on the traditional knowledge of the First Nations and our modernity to celebrate femininity. A great gift idea as the holiday season is upon us…
Alexandra Picard-Sioui describes herself as a woman, a mother, a mother-in-law, a friend, a lover, a lover, an accomplice, a confidante. And recently, this Wendate and nutritionist has also become an entrepreneur. “I had a big revelation when I started doing holistic birth support,” she says. By studying in this specialty, I immersed myself in the ancestral knowledge of my nation, and I decided to revive and shine them. »
Take care of yourself
A business plan and a commercial piece of land later, Yawinonh, which means “young woman” in the Wendat language, was born. Based on this nation, in which women occupy a central place, as well as on the principles of the wheel of medicine, Mme Picard-Sioui wishes to support all cycles of femininity.
This quest is translated first of all by a shop, which offers products to take care of yourself. “There is a small body line (balm, soaps, bath salts, oil) made in Kahnawake, as well as a section of ingredients for drinks and infusions (dried plants, tonic, syrups, etc.), candles (including one with sweetgrass), fumigation products (incense, conifers, accessories, etc.) and signature kits for carrying out traditional feminine rituals,” explains the entrepreneur.
Holistic and creative services
Yawinonh, like the woman, has several dimensions. Alexandra Picard-Sioui is therefore in the process of setting up a lively program made up of conferences and workshops allowing you to prepare for birth, to integrate medicinal plants into your daily routine, or to live well with your menstruation or menopause. She also organized the 1er last October, a first two-day event. “We notably provided workshops, yoga sessions and a nocturnal forest bath,” happily says the entrepreneur, who is eager to repeat the experience.
As she also wants Yawinonh to become a showcase for indigenous women’s arts and crafts, Alexandra Picard-Sioui is working on the development of a creation and exhibition room where beading, weaving, pottery and the making of drums will be in the spotlight. In short, it is neither ideas, nor commitment, nor benevolence that Alexandra Picard-Sioui lacks, determined to reconnect women with their inner garden.
This special content was produced by the Special Publications team of the To have to, pertaining to marketing. The drafting of To have to did not take part.