Preliminary data collected by Numeris confirms that an average of 4.8 million viewers watched Sunday’s World Cup final on RDS, Noovo, TSN and CTV.
The duel between Argentina and France therefore becomes the second most watched event of the year, behind the Super Bowl.
The final reached more than 10 million unique viewers in Canada, peaking at 7.7 million, as Argentina secured the title after a penalty shootout.