With “Invisible Worlds”, the New York Museum of Natural History offers a new experience

The world as you’ve never seen it. The New York Museum of Natural History welcomes nearly 5 million people each year. And to continue to seduce, the museum has invested 465 million dollars in a new project: a huge atrium has been built, with curves evoking the canyons of the American West, designed by the famous architectural firm Studio Gang.

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THE New York Times talk about a place “spectacular”, “joyful” and “poetic”. Beyond the architectural marvel, the new wing of the museum houses a vivarium to see hundreds of species of insects and butterflies up close, research laboratories, a library, classrooms, a restaurant and therefore a innovative video installation:“Invisible Worlds”.

Capture the viewer’s attention

In twelve minutes, this circular room, with walls seven meters high, with images projected around the visitor. We go from inside the nervous system of a dragonfly to the depths of the seabed, from the human brain to a Brazilian forest. It is a visual and auditory experience, immersive too. This visit is, in fact, more interactive and more practical than those with virtual reality helmets which tend to cut out from the rest.

Invisible Worlds draws on both real data and images as well as 3D visualizations, which leave more room for inspiration. The museum is betting on learning while having fun. It’s important for museums to demonstrate modernity, to offer new alternatives to appeal to a different audience or continue to surprise regulars.