why the rest at zero charge for glasses is so unattractive?

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Video length: 2 min.

France 3

Article written by

M. Larguet, J.-C. Batteria, S. Soubane, L. Adjaoud, N. Berthier, A. Zouioueche, S. Lisnyj, F. Fontaine – France 3

France Televisions

The 100% health reform, which allows you to pay nothing to obtain dental or hearing aids, or glasses, is successful. Except for glasses: subsidized frames represent only 5% of sales. The 19/20 sought to understand why.

At an optician in the Parisian suburbs, the mandatory 100% health offer is present. But it is on a small shelf at the back of the store. The customers themselves prefer to have a wider choice. The optician sees it every day: “We tell them about it, but 99% of customers go for the prettier, higher-end and better-quality glasses.

Mutuals ahead

The devices reimbursed concern only 5% of frames and 7% of lenses, against 37% of hearing aids and 32% of dental prostheses. Glasses are already well reimbursed by health insurance. “Complementary health (…) have really made a very good guarantee on glasses the loss leader to differentiate themselves from the competition“, analyzes Frédéric Bizard, health economist. The Ministry of Health hopes for a 100% increase in power for glasses with no remaining charge by focusing on better information and a more attractive offer.


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