Why is M6 launching a new free streaming platform?

M6+ replaces 6Play, with more content and technological innovations. “It’s a supercharged 6Play,” explains the group’s general director of programs.

Frédéric de Vincelles is the general director of programs for the M6 ​​group, in charge of platforms and sport. While M6 will co-broadcast Euro football from June 14, the group is innovating and launching its new free streaming platform, on May 15, M6+. Coming from the previous 6Play platform, it was important according to him to change the name since it accompanies major changes, “M6+ is created on the basis of 6Pplay, it’s a supercharged 6Play”he said.

This development includes an increase in its offering with a doubling of the number of hours of content, “we go to 30,000 hours, 11,000 hours of series, i.e. more than 300 series available and 300 films”, explains Frédéric de Vincelles. Without forgetting all the seasons of their major brands like “L’amour est dans le pré” and “Top Chef”.

The increase in the catalog is only the hidden side of the iceberg since innovation also lies in the technical functionalities according to Frédéric de Vincelles. “By the end of the year, a search engine will be deployed to allow us to find a program using artificial intelligence.” It will therefore suffice, for example, to write: “I would like to rewatch the episode where Lois and Clark kiss” and the engine will find it right away.

The platform is evolving and diversifying by also providing access to audio podcasts, those from RTL in this case, “so we mix video and audio”, he emphasizes.

From June 14 to July 14, 2024, M6 will be co-broadcaster of 13 out of 25 Euro football matches, including the final. The channel also won the rights to the 2026 and 2030 Football World Cups. A cost that the general director explains can “bear alone”, without excluding sublicensing certain matches for which it seems to have already received expressions of interest.

Sport is a strategic area, according to him, which allows audiences to grow while the media itself is in decline, particularly among younger people. “Having major events, especially sporting events, is very important for us, because it places M6 in the audiovisual universe as a leading channel, a premium channel,” rejoices Frédéric de Vincelles, before concluding that “sport allows audiences to grow, which is still quite magical.”

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