While the Women’s Football World Cup starts in less than four months, no broadcaster has the rights to broadcast the competition in France.
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The kick-off of the Women’s World Cup will be given in less than four months, on July 20 in Australia and New Zealand. But in France, it is still unclear which television channel will broadcast the event since no broadcaster has yet purchased the rights to the competition.
It is first of all the time difference with the two organizing countries, Australia and New Zealand, which poses a problem. When France plays, for example, its group matches, it will be noon in Paris. “These are the worst time slots for European and French broadcasters, in particular” judge Vincent Chaudel, co-founder of the Sport Business Observatory.
Unfavorable context for TV rights
After the unsuccessful tender for the rights to this 2023 World Cup, Fifa, the International Football Federation is now negotiating directly with the broadcasters.
“Last Football League tender won by Amazon fell short of League expectations”analyzes Vincent Chaudel for whom the situation of television rights for the Women’s World Cup is part of a more global context. “The federation had difficulty selling the rights to the Coupe de France”, continues the specialist, “We are in a situation where in France, there have been significant investments and where there will be significant investments. There is the Rugby World Cup in 2023, the Olympic Games in 2024. The broadcasters are cautious about their investments.”
During the last Women’s World Cup which took place in France, it was TF1 which obtained the television rights for around ten million euros.
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