The intruder of the news gives each evening a spotlight on a personality who could have passed under the radars of the news.
She is a woman who has not let go of Zarra with one sole since her designation, in January, as France’s candidate for the competition on Saturday May 13 in Liverpool. The Canadian is her choice and that of the management of France Télévisions. She is a bit like his big sister, his nanny. The two women speak to each other every day and it will be so until the foot of the stage in Liverpool. Head of the French delegation to Eurovision, Alexandra Redde-Amiel is actually also director of entertainment and games at France Télévisions. TV is absolutely everything she ever dreamed of.
>>> “Mysterious, iconic, extravagant”: La Zarra, representative of France, among the favorites of the Eurovision Song Contest 2023
Alexandra Redde-Amiel is 45 years old, she was born in Brazil, in Sao Paulo. With her sister who was born 11 months later, she returned to Paris very quickly with her parents. Very young, she did dance, piano and all kinds of artistic activities, but for her, the real creation happens on the small screen. “I watched it with lights in my eyes because I found that these variety shows made people happy, says Alexandra Redde-Amiel. And I’ve always wanted to ‘put glitter in people’s lives’, Champs-Elysées was my click. I was fighting a bit with my parents saying we are not watching a political show, there is Champs-Elysées tonight.”
“As soon as I had my baccalaureate, I immediately wanted to do internships in the world of television.”
Alexandra Redde Amiel, head of the French delegation to Eurovision,at franceinfo
Alexandra Redde Amiel will still do a deug de Lettres at the Sorbonne. But she will immediately go on to internships, the first is with Julien Courbet, at Glem productions. She brings the coffees, answers the mail from the viewers. And at one point she still says to herself that she has to learn. She will therefore return to a journalism school in Sophia Antipolis. And the editor-in-chief of Julien Courbet reminds her as she launches with Christophe Dechavanne Ciel mon mardi, le retour. As we start talking about Star Academy, she thinks it’s for me. Alexandra Redde-Amiel meets producer Alexia Laroche Joubert, a decisive encounter in her life. During the nine years of Star Ac, she takes care of the daily summaries!
Drag Race on France Télévisions
Her arrival at the entertainment department of France Télévisions will surprise many, in particular because she does not have a lot of experience with the big prime time shows. In the meantime, she set up a structure on demand Takis Candilis at Lagardère studios which makes audiovisual production and distribution throughout the world, a business experience but with relatively few major evening shows. And finally when this same Takis Candilis becomes number 2 of France Télé and brings her in as assistant director of entertainment, she realizes that she has a lot to learn. But she is making her mark, and behind her somewhat wise appearance as a small woman (1m65), she reveals a strong character and a desire to detonate, to surprise. The best example and his greatest pride is this summer 2022 contest: Drag race. “I think it was something unexpected about public service. This drag queen contest, France hadn’t done it yet. We were in the middle of the Covid. Drag queens are extremely happy people and that made sense to tell this society, to tell these fights. We are very proud to have made this program.
Even if it means detonating, when we ask him the craziest dream that would be his, “produce the Super Bowl one day”, she said, bursting out laughing. Before returning very quickly to Saturday’s event in Liverpool,“or produce Eurovision after France’s victory. We fight for that. I’m with Zarra in the backstage until she goes on stage. I often say, it’s my birth. The competitions of the Eurovision represent the fourth little girl that I will no longer have. I experience it like childbirth.”
A way to also respond to Yves Bigot who has been controversial in recent days by explaining that he had been ordered, when he was in this position at France 2, not to win Eurovision because it was too expensive to organize . Obviously, Alexandra Redde-Amiel would be content with it.