Published
Video length: 3 min
Makeup: when brands focus on men
A tinted cream, a little concealer: makeup for men is no longer taboo. According to a survey, 27% of French people use these products. – (France 2)
A tinted cream, a little concealer: makeup for men is no longer taboo. According to a survey, 27% of French people use these products.
For Thibaud Deruel, 36 years old, it has become a ritual. In front of the mirror, every morning, he applies concealer and complexion corrector. A discreet embellishment, without looking made up. Makeup is no longer the prerogative of women, the men’s market is soaring, with an increase of 45% since covid and has now reached 30 million euros. In the street, in the office, in videoconferencing, men are taking more and more care of their appearance, and it’s not a question of age either. Beauty brands have sniffed out a good deal.
The market has reached a milestone
In stores or online, creams, pencils and mascaras are multiplying and gradually filling men’s kits. According to specialists, in recent years, this market has reached a milestone. Those who go further are those under 35. Light or more pronounced makeup: the trend is on.
