What you probably didn’t know about Bison Futé

Bison Futé sees red in the direction of departures…“You know it, it’s this sentence that says we’re officially on a long weekend or on vacation. And for ages, the formula has been the same: Bison Futé sees colors, and we try to understand what he wants to say. If, in addition to tidying up the mobile home, we are not told whether it is red or black, we are not well. So much so that Bison Futé has become a friend whom we take on vacation since 1976.

In fact, everything starts from August 2, 1975. At that time, we have the worst traffic jam ever seen: 600 km of slowdowns. Valéry Giscard d’Estaing will then ask his Minister of Equipment to find a solution. And to convince public opinion, we are going to set up a real information system, with which we are going to publish road maps and determine “alternative routes” to help people trace their route. We then seek a name for this system, a personality. People get together and make proposals for this mascot: “the Timothy bird”, the “Giraffe Ginette”… And finally, everyone agrees on the Indian, for his perfect tracking side for the routes bis. In 1976, Bison futé was born. And it works.

It was not until 1983 that the famous provisional calendar arrived, with the colors green, orange, red and black. And a real national communication operation is then launched: a lady disguised as an Indian comes to see if the motorists have listened to the “advice from his father“, Smart one.

One detail remains: if it indicates the number of corks, Smart one doesn’t really say how to keep busy in the car. At least you’ll have all this information to tell to pass the time and shine in the cockpit.


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