Temu, Women’s World Cup, SOPFEU, war in Gaza… Google revealed in December the most searched keywords on its platform in 2023. Analysis of Quebec and Canadian trends.
In Quebec, the most searched trend on Google is the Chinese online shopping website Temu. The same term rose to 9e rank of the most popular queries in Canada. It was the Women’s Soccer World Cup that took first place in the country. The same research took third position in the Quebec rankings.
The current war in the Gaza Strip, pitting Israel against Hamas, has also been among the most popular searches in Quebec and Canada. She occupies number 8e places research in the province, and climbs to third position in the country.
This year’s exceptional forest fires have certainly left their mark on the minds of Quebecers: the acronym of the Society for the Protection of Forests Against Fire, SOPFEU, took second place in searches in the province.
The death of Karl Tremblay, singer of the Cowboys Fringants, also left its mark on the charts: his name rose to 7e position of queries. Matthew Perry, who also died in 2023, rose to 5e place.
Sport had a significant influence in research this year, in Quebec as in Canada. In addition to the Women’s Soccer World Cup, the Cricket World Cup took second place in the Canadian rankings. Inter Miami, the new club of Argentine soccer star Lionel Messi, took 5e place in Canada and the 6e in Quebec. The Saudi club Al Nassr, where Portuguese star Cristiano Ronaldo now plays, took 9e position in Quebec, followed by Travis Kelce, tight end for the Kansas City Chiefs.
International news was also the subject of several researches in the country. The submarine Titan took the 6e podium place, followed by the hurricane Lee then the Indian probe Chandrayaan-3, which made its historic moon landing last August. The earthquake that shook Turkey and Syria last spring closes the Canadian record.
Google, Google, tell me…
Google also revealed which questions were the most popular in the country this year, based on certain keywords. The economy and personal finances appear to have had a considerable influence on Canadians’ requests.
In the “Why” list, the question “Why didn’t I receive the $600?” », Alluding to the check promised by the Legault government for Christmas in 2022, rose to first place among requests in French. The question “How to withdraw RRSP without paying tax?” » took 6e place in the French-speaking “Comment” ranking, while in 10e place in the “Will” list, we find the question “Will interest rates fall?” »
Once again, forest fires and their consequences on the province’s climate make their mark: the question “Why is the sun red?” » is third in searches starting with “Why”. The war in the Middle East also took the 7e place on the same list with the question “Why the war in Israel?” »
The questions “How did Mickey Mouse die?” and “Does the food go through land customs?” » have taken pride of place in French-speaking searches in their respective rankings.