The Skincare Hoax – How You’re Being Tricked into Buying Lotions, Potions & Wrinkle Creama real little bomb in the vast world of cosmetics, arrived in bookstores last year.
Since then, its author, the American dermatologist Fayne L. Frey, has become a reference in skin care, which all the English media are raving about. While waiting for a French translation of a book which debunks a number of preconceived ideas and myths regarding so-called essential and especially anti-aging products, we contacted her at her offices in New York.
How is it that accomplished, intelligent women end up spending small fortunes on skincare that doesn’t work?
Fayne L. Frey, dermatologist and author
The dermatologist, trained in medicine after a detour through chemistry, has asked herself the question daily for 30 years, seeing women arrive in her office (“but also sometimes men!”) disappointed and discouraged by all these little things. bought at a high price and raising high hopes. This is also what encouraged her to write her book, a 150-page bible written with frankness and deadpan humor, supported by a critical and scientific perspective.
“I don’t sell anything and I don’t work for any company,” she says. Its goal: to confront the claims of industry products with what science says. Meticulous ingredient analysis and care testing included.
This is what allows him to assert with withering certainty that eye cream is often nothing more than a “moisturizer in a tiny tube at an inflated price”, a night cream “nonsense” (“ do you think that the ingredients tell the time?”), the useless exfoliant (the skin replaces itself naturally “by itself”), and this imperative to remove makeup in the evening is a myth with no scientific basis.
“Our faces are comfortable with makeup all day long […] and we’re supposed to accept this idea that when we go to bed with the lights off in a quiet house, that same makeup would suddenly transform into some kind of threat? “, she quips in the book. The only real danger is probably the state of your pillowcase when you wake up. “But no scientific study has shown that not removing makeup in the evening causes wrinkles, premature aging of the skin or the outbreak of pimples. »
Because no, the skin does not “breathe” (“it’s the lungs that do that”) and we don’t “nourish” it any further. “Skin cells in contact with moisturizer die. We don’t feed a dead cell! […] It means nothing. »
Surprise: no, its publication did not lead to a series of lawsuits. “Because what I say is true!” “, says Fayne L. Frey, who does not demonize anyone in the text or our interview. “The reaction has been very positive. I don’t say what not to use, but I advise what to use. […] I have even had very positive reactions from certain chemists who formulate certain products! »
My goal is to educate consumers. […] Yes, there are very good products, but advertising fuels our insecurities […] and consumers are overwhelmed!
Fayne L. Frey, dermatologist and author
A vitamin C serum here, a hyaluronic acid concentrate there, without forgetting a hint of retinol, here or there, it is indeed enough to lose one’s Latin. And earlier and earlier. “I see younger and younger clients coming through my office,” laments the dermatologist. Social media marketing is cutthroat and young people feel inadequate! »
Inadequate, because we are all being hammered with messages (and as many needs) by a multi-billion dollar “illusion industry”, to boot. The author devotes an entire chapter to the subject.
“Anti-aging” products, “nonsense”
An example ? The famous “anti-aging” products make “no sense”, when we know that “nowhere on the planet have we found a single ingredient capable of reversing aging”, insists Fayne L. Frey at end of the line. Let it be said, the miracle ingredient does not exist: “I have never seen anyone get rid of a wrinkle with retinol. […] No more than with any other good moisturizer. » Certainly, some products will “temporarily reduce the appearance of wrinkles”, as the bottles carefully indicate. “Just like any other good moisturizer!” » At a fraction of the price.
There is no correlation between the price spent and the result obtained. None.
Fayne L. Frey, dermatologist and author
Let’s agree: if you love your anti-aging cream purchased at a high price and undoubtedly praised by a celebrity, because it smells good and leaves you with a pleasant feeling on the skin, great good for you. “But you should know that it will have no more or less effect than the cheap $8 cream at the pharmacy,” says the author. If there was an anti-aging product, everyone would use it. »
All this to say that if you have normal skin (people suffering from acne, eczema or rosacea should obviously consult a professional for advice), your bathroom does not need to be swamped with bottles. .
What products are necessary for healthy skin, then? Moisturizer, of course. Fayne L. Frey talks about it all the time (to ensure the skin’s barrier function against water evaporation, one of its reasons for being, after all), but also about sunscreen. “To date, the only cream whose power to prevent the appearance of wrinkles and spots on the skin has been demonstrated, study after study. »
That’s all. “So love yourself for who you are,” concludes the dermatologist philosophically. Because yes, over time, your skin will have more and more imperfections […] and we will all end up getting old…”
The Skincare Hoax – How You’re Being Tricked into Buying Lotions, Potions & Wrinkle Cream
Skyhorse
192 pages
Tested and proven products
To help consumers see things clearly, Fayne L. Frey offers on its website (free!) a tool to determine the best “safe, effective and inexpensive” skin care products, according to varying needs and preferences. To do this, she equipped herself with a “corneometer”, a tool measuring skin hydration, tested over time on her patients. Products from the Cetaphil, Neutrogena, CeraVe and Laroche Posay brands are among others suggested. Of course, these are just suggestions, as it has been impossible to test the endless amount of products on the market.