Is the fifth ”Asterix” a success? If he has chained interviews and intensive promotion on his social networks since the release of his film, on February 1, Guillaume Canet, director and title role of ”Asterix and Obelix: The Middle Empire”, had two goals in mind. Entertain and be profitable.
According to information from Marianne, the companion of Marion Cotillard would have needed to sell 6 million tickets, at least, in France.
This Monday, March 20, 2023, via his Instagram page, he ended up publishing the official figures. And they are significantly lower than he expected. However, Guillaume congratulated himself and was grateful, very grateful.
His work has just crossed the 4.5 million admissions mark in France and sobriety was in order: ”Thank you once again for all your messages and your feedback on the film” he commented, identifying the entire main cast of the film.
If ”Asterix and Obelix: The Middle Empire” has been much criticized since its release, it is nonetheless a small success: in detail, it achieved the third best start for a film since the coronavirus pandemic. Covid-19, and above all he made the best theatrical start of a French film since… ”Bienvenue chez les Ch’tis” in 2008!
Much better than ”In Her Majesty’s Service”
In 2012, the section ”Asterix and Obelix: In the Service of His Majesty”, directed by Laurent Tirard and carried by Gérard Depardieu and Edouard Baer, had greatly disappointed, attracting only 3.8 million French people over 13 weeks of farms. ”Asterix and Obelix: The Middle Kingdom” is about to close its 7th week.
See also: “Asterix and Obelix: the Middle Empire” vs “Alibi.com 2”: what do the official figures say about this battle between Canet and Lacheau?
CG