The news channel of the TF1 group posted the strongest TV growth in one year. He was the guest of Célyne Baÿt-Darcourt on franceinfo.
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In almost 30 years of existence, LCI has never had so much success: it is the channel whose audiences have increased the most in May 2023 compared to May 2022. With 2.2% of audience share, it is now tied with CNews and increasingly close to BFMTV (2.9%).
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This is the result of an editorial strategy put in place just over a year ago. LCI relies on international news, in particular the war in Ukraine, and offers decryption programs where we take the time to explain. A positioning that has so far escaped the morning show, but that will change at the start of the school year, with the arrival of a new presenter, Jean-Baptiste Boursier.
Fabien Namias, deputy general manager of LCI, is Célyne Baÿt-Darcourt’s media guest.