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Fast-fashion: “We have doubled our clothing consumption in 20 years,” says the advocacy manager at Zero Waste France
While the deputies are looking, Thursday March 14, at a bill to regulate “fast fashion”, Charlotte Soulary, head of advocacy at Zero Waste France, and Audrey Millet, historian and author of the “Black Book of Fashion “, are the guests of 12/13 info.
(franceinfo)
While the deputies are looking, Thursday March 14, at a bill to regulate “fast fashion”, Charlotte Soulary, head of advocacy at Zero Waste France, and Audrey Millet, historian and author of the “Black Book of Fashion” , are the guests of 12/13 info.
On Thursday March 14, deputies examined a bill to regulate “fast fashion”. The text notably plans to ban all advertising for brands specializing in this ephemeral fashion, and to set up an environmental “bonus-malus” system.
“Fast fashion”, “these are marketing practices and strategies based on accelerating the sale and consumption of new clothing”recalls Charlotte Soulary, head of advocacy at Zero Waste France, in 12/13 info. “We have doubled our consumption of clothes in 20 years, and at the same time, we wear them for less and less time”she specifies.
“We need to change our mindset”
For the historian Audrey Millet, author of Black Book of Fashion (editions Les Pérégrines), “we need to change our mindset”. “We have to abandon fashion and return to style, question ourselves, ask ourselves what suits us. Because ultimately, throwing away our clothing, which is polyester, which comes from petrochemicals, which is toxic, is a little throwing away your own body, and therefore you have to learn to protect yourself and respect yourself”estimates the historian, present on the 12/13 info set.
