It is one of those coquetries to which the vast majority of French people succumb with pleasure on a daily basis. For many, spraying perfume at least once a day is a gesture that is impossible to undo. The proof, according to YouGov, 73% of French people claim to wear perfume automatically every day before stepping outside. A ritual that is unfortunately not without consequences for the wallet. And for good reason, the average price of a perfume in France exceeds 60 euros… Result? Buying a fragrance is generally not something the French take lightly.
A quest for the ideal perfume that is not easy to carry out when one is also looking for a fragrance that is “niche” enough not to be scattered on every street corner, and which becomes almost impossible. when, to complicate matters, you ideally don’t want to pay a fortune for it. A hunt for “exceptional perfume” at a reasonable price that we nevertheless carried out successfully… And it was “Ynepsie”, an eco-responsible brand, made in France and to top it off “validated by Yuka” which met our expectations. ticking all the boxes!
“Ynepsie”: high-end perfumes at affordable prices
100% digital, “Ynepsie” is a French brand based in Marseille that aims to make luxury perfumery accessible. Irène Farmachidi and Bertrand Duchaufour, two great French perfume artists, have indeed had carte blanche to create scents that are unlike any other and whose rich trail evolves subtly throughout the day.
Carefully crafted fragrances using premium ingredients available at the price of only 34 euros for the 50 ml bottle. A mini price that the brand manages to offer by choosing to focus on the product and nothing else. “We have limited the additional marketing costs and have chosen to offer you fragrances without frills: no muse, no models on our supports. Our minimalist and delicate bottles have not gone through the costly design and conception processes luxury perfumery. The same bottle for all our creations. And we have selected a lighter cap”, can we read on the site of “Ynespsie”.
An excellent value for money which also justifies the name of the brand which is a nice snub to all those who thought that this project was “a nonsense”.
Lisa Ziane