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Video duration:
4 mins
Amélie Pichard, French fashion designer, is the guest of 12/13 info, Monday October 16. She defends a method that is more respectful of artisans and less favorable to overproduction.
Fashion stylist Amélie Pichard explains on the set of 12/13 info, Monday October 16, that “making shoes or bags (…), it’s a bit [son] medium, like an artist decides to use gouache to express something“. Through its activity, it wishes to promote more responsible uses. Its model, based on pre-ordering, aims to avoid overproduction. “J‘I really just want to tell people: ‘We can consume differently, we can wait four weeks to have our product’. I don’t understand, actually, why we have to have lots and lots of stock“, she explains.
A counter-model to disposable fashion
Amélie Pichard also stands against the “fast fashion“, that is, disposable fashion.”When we do fashion, we work with artisans, and we are supposed to work well with them. And the world has completely turned upside down, we are going to make a lot of collections, we don’t have time to test the products, we do anything with any material, and in conditions that are not possible“, she laments.