OASIS Immersion announced Tuesday the creation of an exhibition called Vivid nature, designed in collaboration with The National Geographic. This route, inspired by the COP15 agreement on biodiversity, signed in Montreal last year, will be presented on February 22.
Exactly a year ago, nearly 200 participants at the UN COP15 on biodiversity reached an ambitious agreement whose main objective was to protect 30% of the planet’s terrestrial and marine areas by 2030. The agreement also provided for an investment of 200 billion per year linked to biodiversity.
Inspired by this agreement, OASIS Immersion has created an immersive experience thanks to the participation of organizations such as the Suzuki Foundation and the Age of Union environmental alliance.
“There must be government policies, but the population must also be informed, get involved and act to achieve these objectives,” indicated the co-founder of OASIS, Denys Lavigne. This project aims to raise awareness among the population in an original way about biodiversity issues. It is an experience that is intended to be emotional and informative. »
During COP15, OASIS Immersion also designed a short exhibition of around fifteen minutes with The National Geographic, One World, One Chance, which was seen by around 7,000 participants at the UN conference. It was the success of this teaser that convinced the OASIS team to embark on a larger-scale project.
Approach with emotion
Sam Greffe-Bélanger led the creative team, which brought together around fifty people to create the three parts that make up the immersive exhibition projected at 360 degrees. A project that got underway barely five months ago.
“It’s incredible to have the chance to be invited to the table to think and express ourselves on such an important subject and to work alongside partners who bring grist to the mill like I have rarely seen,” he said. he confided. The immersive allows us to approach the subject through emotion. The anecdotal creates common places to create moments where we all come together. »
PHOTO MAHÉVA LANDREVILLE, PROVIDED BY OASIS
Sam Greffe-Bélanger, creative director of Vivid Nature
Vivid Nature, it is for us an opportunity to collectively act in humility. Because yes, small gestures count. What we aim for is for people to leave the exhibition wanting to act on their own scale. This is what we want to inspire.
Sam Greffe-Bélanger, creative director of Vivid Nature
The exhibition will be divided into three tables, 20 to 30 minutes each. The first, A world in regeneration, was directed by Katherine Giguère and Johnny Ranger.
“We designed an immersive journey where we find the magic of what surrounds us, a look of wonder,” explains Katherine Giguère. The human is not present, on the other hand, even if he watches. We are in the cycle of a day, everywhere in the world, in all ecosystems, thanks to images from National Geographic. »
The second painting, We are dreamlikewas directed by Frenchman Alex Le Guillou.
“He uses digital art to show the interconnections in the microscope of matter,” explains Sam Greffe. It is the concept of the butterfly’s wings beating to show that the smallest gesture has an influence on the rest of the chain, it is a visual poem, and undoubtedly the most abstract painting in the exhibition, but also the most emotional. There will be mapping on the walls and floor. »
Finally, the third table, Let us rise in the face of challengeswas created by Émile Roy, who concludes the journey.
I wanted to show the urgency of protecting biodiversity, so we are in the signals that nature sends us, and which we can no longer ignore.
Émile Roy, creator of the painting Let us rise in the face of challenges
“We integrated special effects that were done by Japanese artists Rich & Miyu,” continues Émile Roy. In the second part, we show the human response to this emergency. We have documented 8 to 12 conservation initiatives, for example a land in Australia that has been returned to indigenous peoples and is regenerating. »
A context of COP15 and the major biodiversity issues will be presented before the start of the tour, so that you are well informed. The message from the creators – and from the participants at this international UN conference – is that it is possible to thrive with nature. Without destroying it.
Tickets for the immersive exhibition Vivid nature are on pre-sale now.