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France is the first country in Europe in the number of domestic animals, and their owners do not shrink from any sacrifice for their care and comfort. A highly profitable market that whets the appetites of multinationals.
With 15 million cats and 7.5 million dogs, France is the leading country in Europe in terms of the number of pets. Almost one in two households owns one and, on average, our animal friends cost their owner between 800 and 1,000 euros per year.
A market of 3.5 billion euros
This market represented 3.5 billion euros in 2022, and it is constantly increasing (+ 4% per year) because despite the crisis and galloping inflation, 30% of owners say they prefer to deprive themselves rather than cut corners. the welfare of their animal.
Two large multinationals dominate the animal feed market and are no longer content to reign supreme in this area, one of the most profitable. They are now attacking the animal care market, by buying up veterinary clinics with all their might.
A report by Laurent Boullard, Mario Pécot, Dominique Lecomte, Adèle Prugnaud for Pallas Productions broadcast in “La Spéciale d’Envoyé” on June 8, 2023.
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