VIDEO. This start-up washes cars without water

Now you can wash your cars using almost more water. This is the bet launched by Omar Bouziane with his Moroccan start-up Ewash. “I had seen, especially during my studies, a UN report. It was a map of the world, which I always have on my screen, with the areas with the greatest water stress in red, and Morocco was just one of them.” In order to save this resource, especially in countries in crisis, the entrepreneur was inspired by an invention already existing in Dubai: “I had seen that there was this technology, that it existed, but that it was not brought to everyone, as I intend to do”. The result: a product that allows “collect the dust layer without scratching the car”.

According to his calculations, Omar Bouziane estimates that he consumes only 35 cl for a 4X4. “It’s the little bottle of water you get with the coffee.”, he compares. The product, in addition to being “biodegradable“, is “very good for the car”. Since its establishment a year and a half ago, the entrepreneur believes that he has saved “the water consumption of approximately 11,000 inhabitants”.