VIDEO. Pepsi Crystal, Google Glass, Colgate lasagna … An exhibition dedicated to the biggest commercial flops

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The traveling exhibition on the biggest commercial failures has just moved to Los Angeles (United States). It is the work of a Swedish psychologist who devotes a cult to chess.

The Museum of Failure travels the United States. This Swedish exhibition, which presents the biggest commercial failures, is on view in Los Angeles (United States) until February. Examples: Colgate brand beef lasagna, Pepsi Crystal, headphones for dogs, high-tech glasses from Google or too futuristic video game controllers.

The American president is not forgotten. Donald trump “is a man who has built an image of a brilliant businessman, it is his mark. But if you look at his attempts, they are mostly misadventures, he has never stopped failing, project after project“Says Samuel West, psychologist and museum director. For example, the Trump board game or Trump water.

Normally, the projects that did not work, three years later, no one talks about them anymore, says an American. I think the lesson that can be learned is that even products that fail can have a big impact. “ Visitors are even invited to confess their failures.

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