VIDEO. Finnish start-up turns trees into clothes with wood pulp as raw material

In a room protected from view, industrial secrecy obliges, a Finnish start-up transforms trees into clothes: cellulose becomes textile fiber. An extremely soft plant material, quite similar to the touch of angora of animal origin.

Haute couture designer Mert Otsamo tested this new material and created a very elaborate dress: “This fabric is very easy to work with and it falls very well. It is a real pleasure to cut it and the result is very nice”, he explains to the magazine “We, the Europeans” (replay).

“The textile industry is extremely polluting”

Janne Poranen, the founder of the company Spinnova, worked for fifteen years in the paper industry and he used his experience to launch this start-up which aims to be virtuous: “I use the skills acquired in the paper industry. It’s just the end product that changes. We started from the observation that the textile industry is extremely polluting.”

“We have thought of using wood pulp, the use of which we have mastered in this sector, he specifies, and it was from there that the idea of ​​creating textile yarn was born. “ This yarn is not yet marketed on a large scale, but several textile manufacturers have carried out tests and created a very diverse range of clothing, including a hand-made dress worn by an MP on Independence Day. Finnish.

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