All her relatives announce it, the meeting of Valérie Pécresse will launch or relaunch her campaign and mark a turning point. But how to stand out when other candidates like Christiane Taubira, Jean-Luc Mélenchon, Eric Zemmour, Anne Hidalgo will also occupy the field? Is it absolutely necessary to innovate in form, in substance? First certainty, the LR presidential candidate is determined to make people forget the setbacks and defections of recent days. This Sunday, the Zénith will be his ordeal by fire.
The stakes go well beyond his Mutuality meeting in December, which was ultimately restricted to LR executives. That day, she had played the patriotic fervor in front of an acquired public.
So what will Valérie Pécresse do? “Few innovations to expect on form this weekend, according to Gaspard Gantzer. Valérie Pécresse and her entourage are rather followers of classicism in the form of the meeting. Moreover, the choice of the room, the Zenith of Paris, demonstrates it. So there will be no sound and light, no immersive and olfactory meeting like Jean-Luc Mélenchon, no LED screens on the sides to demonstrate everything… But on the other hand, a speech very worked with his pen Igor Mitrofanoff, who was also that of François Fillon during the last presidential election. And a speech that will be long, with two words that often come up when discussing with those around Valérie Pécresse: hope and the project. That’s what we’re going to talk about and we’ll see if she talks more about herself.” according to the former communications adviser to François Hollande.
Valérie Pécresse will she split the armor? She has already chosen to tell her life in a podcast. But will she go further tomorrow, at the Zenith, like Marine Le Pen who, last week in Reims, surprised with an “intimacy” sequence? When we look at the other candidates, this option of intimacy remains little used in our ultra-connected and egocentric society. Is this a must for applicants? “I’m sure“, says Gaspard Gantzer.
“In a political campaign, to win, there are free figures and there are imposed figures. All those who have won the presidential election for 20 years have at one time or another had to give themselves up. We remember Nicolas Sarkozy who said he was a Frenchman of mixed blood, François Hollande who said he preferred people to money, Emmanuel Macron too, who said a lot about his great mother, we had heard a lot about it during the campaign and also about Brigitte. Valérie Pécresse, like all the other candidates, will have to reveal things about her intimacy, about her private life“, deciphers the specialist.
Can Valérie Pécresse really initiate a turning point in her campaign? “In a campaign, the meeting remains key. Even in the age of social networks, we need to create moments of media fixation. In general, the weekend when things are happening, all the media then turn to the meeting room. We count ourselves, we mobilize activists and we can talk about the substance, which is not so common in a campaign. And on the Zenith stage tomorrow, major Republican figures should be present alongside Valérie Pécresse. Polished images of the gathering intended to erase the last gasps and the arrows fired from his own camp“explains Gaspard Gantzer.