The giant Live Nation will now display the total price of tickets, including various fees, for concerts taking place in the halls it operates across the United States. The buyer will therefore know, when he is shopping, the true cost of the places he is eyeing.
Tom See, president of Venue Nation, said he was proud to offer this new shopping experience. “We will continue to advocate for innovations and reforms that protect [le] incredible bond[betweenartistsandtheirfans”headded[entrelesartistesetleursfans »a-t-ilajouté
This new way of proceeding will ensure that, rather than seeing the amounts of the various costs associated with the purchase of a ticket towards the end of the transaction, the buyer will have the correct time from the start of the process. This will help avoid surprises.
The announcement comes as Ticketmaster, the most important site for the sale of show tickets in America, also owned by Live Nation, has just gone through several crises. In addition to being harshly criticized for its failed sale of tickets for the tour eras by Taylor Swift and the use of “dynamic pricing”, which grossly inflates prices, according to its critics.