German vacationers are increasing their spending on holidays, with a notable rise in trips lasting at least five days. While Germany remains the top destination, Spain, Italy, and Turkey are gaining traction for 2024. TUI’s 2025 travel trend predictions highlight unique destinations like Japan, Bulgaria, and Vietnam, along with city breaks in Dubai and Athens, and winter getaways in Finnish Lapland, showcasing a mix of culture, nature, and adventure for travelers.
German Travelers Increasing Their Vacation Spending
The latest tourism analysis from the Foundation for Future Questions reveals that German vacationers are investing more in their holidays than ever before. The survey indicates a rise in the number of individuals traveling for at least five consecutive days. Germany continues to be the top choice for German travelers, with 36.2 percent of participants selecting it as their primary holiday destination.
However, various European countries are also gaining popularity. In 2024, Spain secured its position as the favorite destination, followed closely by Italy and Turkey. Notably, Scandinavian nations have climbed to fourth place as more travelers seek respite from the intense summer heat in Southern Europe. About 16 percent of respondents ventured beyond Europe for their holiday excursions.
Travel Trends for 2025: Expert Picks for Unique Destinations
Travel company TUI has unveiled its travel trend predictions for 2025, showcasing captivating destinations that may not yet be on everyone’s radar.
Japan: A Cultural Odyssey
Japan is a treasure trove of cultural experiences, with cities like Kyoto, Tokyo, and Osaka offering a rich tapestry of temples, Shinto shrines, and imperial palaces. Visitors can immerse themselves in traditional tea ceremonies while enjoying a seamless blend of historic charm and modern innovation. Nature enthusiasts can explore stunning national parks, and food lovers will delight in the country’s diverse culinary scene. Spring is an ideal time to visit, as the cherry blossoms create a breathtaking backdrop.
Bulgaria: The Hidden Gem
Bulgaria is emerging as a sought-after travel destination, providing excellent value for money. Beyond the popular Black Sea resorts like Golden Sands and Sunny Beach, the country’s interior is brimming with cultural treasures. Sofia, the capital, is a hub of rich history, while the ancient Roman amphitheater in Plovdiv still hosts concerts and performances, showcasing the country’s vibrant cultural scene.
Small Greek Islands: A Fresh Perspective
Greece remains a perennial favorite for travelers, but this year, attention is shifting to its smaller islands. Instead of the usual hotspots like Rhodes, Corfu, or Crete, visitors are now exploring the Ionian island of Zakynthos, famous for its stunning Navagio Beach. The southern Aegean’s Karpathos offers not just beautiful beaches but also cultural sites like the Agios Georgios church, perched atop a rocky cliff. The picturesque island of Samos, located near Turkey, boasts beautiful beaches like Potami Bay and lush natural landscapes.
Vietnam: A Blend of Culture and Nature
Vietnam has made TUI’s list of must-visit destinations, appealing to both beach lovers and culture aficionados. The country is home to eight UNESCO World Heritage Sites, including the breathtaking Ha Long Bay and the historic Thăng Long Citadel in Hanoi, waiting to be explored by adventurous travelers.
City Breaks and Winter Getaways: Top Picks for 2025
City Breaks: Dubai and Athens
German travelers have a penchant for city breaks, and Dubai stands out as a top destination. With its stunning skyline, artificial islands, and luxurious amenities, the city captivates visitors. Adventurous excursions into the desert add to its allure, making Dubai suitable for both luxury seekers and families, thanks to its pleasant year-round climate.
For those leaning towards European destinations, Athens is highly recommended. The city beautifully intertwines ancient history with contemporary life, and its proximity to the beach enhances its appeal. Cultural enthusiasts can explore landmarks like the Acropolis and various museums, while food lovers can indulge in delightful local cuisine at charming cafés and restaurants. A quick flight from Frankfurt am Main makes Athens easily accessible.
Winter Wonderland: Finnish Lapland
For a magical winter getaway, Finnish Lapland is an exceptional choice. Not only is Rovaniemi known as Santa Claus’s home, but the region also boasts breathtaking natural scenery. Visitors can marvel at the Northern Lights during winter while engaging in activities like skiing, snowshoeing, and ice bathing. For a truly unique experience, dog sledding through the stunning landscape is a must.