It’s a fact: everything that was trendy in the early 2000s becomes so again two decades later. Are the “ugly dad shoes”, also called “ugly sneakers” a concern? Everything suggests that yes because UGGs have just made their comeback with great fanfare, no pun intended! The iconic, emblematic and it must be said, super-comfortable boots that were all the rage around the world a few years ago are snapping up like hot cakes again.
The big fans of the brand will tell you that the UGGs had never disappeared… but we must admit that they had, lately, been put in a corner of the dressing room in favor of military boots, thigh high boots and chunky boots. boots. During the first confinement, when everyone was looking to buy chic pajamas to be elegant even at home, we witnessed, at the same time, a boom in purchases for slippers. This is where the UGG brand has managed to position itself thanks to its remarkable range of indoor and outdoor slippers that are as stylish as they are comfortable.
This buzz linked to slippers has allowed the brand to recall that it is at the origin of an iconic pair of boots, the famous “Classic Short”. But in 2021 and 2022, it is these “Mini” and “Ultra Mini” versions that are more than ever on the rise. It all started when the biggest models, namely Bella Hadid, Kendall Jenner, Irina Shayk and Hailey Bieber, made these models THE essential pair to wear when they are “off-duty”, either between two shoots or two parades. . The trend has continued on the feet of our favorite celebrities like Dua Lipa or Cher (who has just been chosen to be the brand’s new ambassador) who then decided to wear it as an accessory in their own right and not just as a comfortable pair of boots. It was then the influencers from around the world who confirmed the trend by sharing their ultra-stylish looks where the pair of UGG is the centerpiece.
And if before UGGs were worn with wide jeans or velvet jogging like Paris Hilton and Nicole Richie, they now accompany a sportswear look by teaming up with a pair of white sports socks, leggings and an oversized blazer. for the touch of chic. They can also be worn with mom jeans or a suit to break the BCBG side and bring a trendy touch.
Finally, as far as the colors are concerned, we note that if the emblematic camel shade dominates sales, neutral shades such as taupe, beige and gray are also snapping up.
Classic Mini II Boots – UGG – €169.95 (available in 9 colors) Classic Ultra-Mini Boots – UGG – €149.95 (available in 8 colors) Elisabeth Sall