TVA Group is abandoning Yoopa, its specialized channel for toddlers. It will be replaced by QUB radio, in the TV version.
This new channel will go on the air on Thursday, January 11, 2024, TVA Group announced in a press release on Monday. Yoopa dies after 13 years of existence. During this period, the channel presented original Quebec productions, including Theo, The sleeping stars, The secret academy, Yum ! And Bam.
TVA Group declined our interview request. In a press release, the company invites Yoopa loyalists to subscribe to Club illico to “have access to youth and family content”. She also explains that given “increased competition from foreign platforms in youth content”, it had to “reposition its television offering by focusing on information and public affairs”.
This announcement comes a little more than a month after the extinction of another Quebec channel targeting a young audience, VRAK, which disappeared on 1er october.
The television version of QUB radio, a web radio launched in 2018, will present “in a relaxed way” the shows it already broadcasts, including those of Benoit Dutrizac, Richard Martineau, Mario Dumont, Yasmine Abdelfadel and Sophie Durocher.