The TF1 group channel retains its leading position in pay-to-view themes.
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For the 6th consecutive year, TV Breizh dominates the ranking of the most-watched paid thematic channels, according to Médiamétrie, tied with Paris Premiere. It owes this place to its 100% series and fiction positioning.
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Some attract up to 200,000 prime time viewers, for example The experts Or HPI. Because it is the strength of TV Breizh: it recovers the franchises of its parent company, TF1. We can thus see Balthazar, Profiling Or Research section. But also brands of France Télévisions, such as Murders at… Or Tandem. 23 years after its creation, it no longer has anything Breton, except its name.
Christophe Sommet, director of the TF1 group’s thematic division, is Célyne Baÿt-Darcourt’s media guest.